Designs for CD Digipack

I have come up with two different designs for my CD digipacks they are both basically the same. Except some of the objects are placed in different positions.



This is the first design for my CD digipack. On the back cover, there is track listings down the right hand side and underneath the track listing is the record label's name and next to that is the producers who have made the album, next to the producers I have a bar code and above that I have a photo of the artist. Then at the top of the cover is the artist's name.
On the front cover of my CD cover, I have a image of the artist which takes up most of the cover space, underneath this I have the artist's name and the name of the CD.

On the extra panel, I have three different image's. The image's will be of the artist, this extra panel is going to take the same design as my magazine advertisement.



This is the 2nd design for my CD cover, this design is mainly the same as my first design except from one small change on the back cover.
On the back cover, down the left hand side I have the track listing. At the bottom of the cover, I have the producers and the bar code. Near the top of the cover, I have the artist's name and in the top right hand corner, I have the record label.
The front cover is just the same as on design no.1 there is a image of the artist which again takes up most of the CD cover. Underneath the image is the artist's name and the name of the CD.
The extra panel once again is just the same as design no.1 which will have three different image's, the extra panel will be done in the same design as the magazine advertisement.

Examples of CD Covers

The first CD cover I'm going to be looking at is the Bad Romance CD cover. The cover is the single cover for Bad Romance. (Released October 25th 2009)

The cover is mainly a image of the artist, the artist has a red veil over all of her face and most of her body. The background and the artist's hair are the only things which aren't red. The background is white and the artist's hair is blond, almost white blond. The veil which the artist holds over herself is red, at the bottom of the veil there are ruffles which are a darker red.
The artist name and song title are both in red, but a lighter red. The title doesn't blend into the background of the veil so the audience are able to read the title. The artist name and song title are written in a bold font and written in capital letters.


The second album cover is the Fame Monster album cover. (Released November 18th 2009)



The background of the cover is a grey/black colour, the artist takes up most of the CD cover.
The artist's hair is white blond which is a contrast to the background colour. She is wearing a black top and she holds the collar over her face.
The artist's name and album title is written at the bottom of the CD cover in a bold simple white font. The T in Monster is shaped like a cross.

I'm going to be using this CD cover as a base for my own CD cover as I really do like how simple it is.

This is a back cover from Lady GaGa's album The Fame. (Released August 19th 2008)

The background of the album cover is black and in the middle of the cover is a image of the artist holding a microphone, the singer is all in black except her hands as she has white gloves on. She has a lightening bolt painted on her face in black, this is a tribute to her idol David Bowie. The artists name is written in a white simple font. The word Lady is on the left hand side of the image and the word GaGa is on the right hand side of the image. The track listing for the album is written down the left hand side and all the tracks are written in a smaller white font.

Underneath the word GaGa is the names of the producers who made the album. And underneath the word Lady is all the websites for the artists and the record company's website. The record company's name is also under the website, as well as the year the album was produced. The bar code is underneath the producer's name. There are two spines, and on each of them there is the artist's name and the album title.

Ancillary Product No.2

The next subsidiary product on the brief is to make a CD or DVD cover. I'm going to make a CD cover instead of a DVD cover.

To create the CD cover I'm going to look at existing CD covers to find out which conventions are used, I'm going to see which conventions I can use when creating my own CD cover. I'll look at Lady GaGa existing CD covers as she is the artist I am using as the main influence in my coursework. I'm going to be doing a textual analysis on each CD cover, to once again get some idea of the conventions are used, how the image is used and what colour schemes are used.

By doing a textual analysis, I'll have some idea of what conventions to put on my own CD cover.

The conventions of a CD cover are;
a front CD cover which will include a image, a main title which will have the artist's name and the title of the CD.
a spine which will include the artist's name and the title of the CD.
a back cover which will include a image, the artist's name, track listing, the producers name, a website for the artist and a logo for the website.
another spine which will include the artist's name and the title of the CD.
a extra panel which usually has the producer's name and image's of the artist.
inside panels which usually include image's of the artist or screenshots from the video.

Edited Image's

I edited these image's on Adobe Photo Shop CS3. I used the Lasso tool to cut the image away from the background as I wanted to get rid of all the objects in the background and also change the background colour. I then selected the whole background and cut the image out from the background. Some of the old background was still around the image, so to get a tidier finish around the image I used the Background Magic Eraser. I then used the Brush Tool to paint the background grey on two of the images', and I used a cream colour on my other image. On one of my image's with a grey background, I used a lighter grey and on the other image with the grey background, I used a darker grey background. On all my image's, I used the saturation tool. I didn't completely change the image's into black and white (which is what the saturation tool does). I didn't completely change the image's into black and white as they will blend into the background to much. Instead I just changed the colour of the image's a little bit by using the saturation tool bar, I just moved the arrow until I was happy with the colour of my image's.

Unedited Image's

Design for Advertisement No.2

I have made a rough copy of what my advertisement is going to look like. I made this copy on Microsoft Publisher, I have done this to give me some idea of what my advert will look like. I have used the same colour scheme that I am planning to use on the final copy of my advert and I have also set out the advert in the same way as I will set out my final copy of the advert.


This is the rough copy of my advert made on Publisher;




I have used a black and red colour scheme again for this advert as I think that both colours work well together. Obviously this is just a rough copy of what I want my advertisement to look like, when I make the final copy I will take the time to measure each area and make sure that all the squares in the grid are all the same size and width.














I have also changed the colour scheme on the bottom area of my advert, just to see which one will work better.
In my opinion I think that this one looks better, as I think the first advert looked a bit to dark and doesn't work as better as this one does.

I have decided that this is my final design, as I prefer it to the other adverts I have played around with.

Design's for Advertisement

I'm going to come up with a few designs for my own advertisement just to get some idea of what my advertisement would actually look like before I create it.

I have come up with two different designs. The first design is this one;

This is a more simple design, at the top of the page there is the main title. The background colour in this area will be black and the font red. Underneath the main title will be the strap line, the background colour will be red and the font black. Taking up most of the page will be the main image which will either be a screenshot from the music video or a image of the artist. Underneath the main image will be another strap line which will have the release date of the video, again the background will be black and the font red just like the main title area of the advert.
This advert has the conventions which an audience would expect to see on a actual advert, it's just a simpler design.
The colour scheme which I would use on this advert would be black and red as my video features the same colour scheme. That way both my video and advert follow the same scheme and the audience will be able to tell that the advert is promoting the music video.




The second design is this one;


I prefer this design to the first design I came up with as I think it promotes the video better. I have grid which will hold 16 different images and I was going to use two screen shots in the grid.

This design has a main title which gives the name of the music video and the artist starring in the video. On my plan of this advert, I have used a black font for the word 'starring' but I have since changed my mind and decided to use a white font for this word. The background colour is going to be black and the track name and artist will be written in red font. The strap line which takes up a small corner and reads 'Official Music Video', the background will be red and the writing in a black font.
Underneath the main title is the main image which will consist of 16 different images from the video and some of the artist. I'm not sure if I'm going to use 16 different image's or use the same four photographs, just in a different order. I will create both adverts, one with 16 different images and one with the same four images to see which one works better.
Underneath the main image is another strap line, which will feature a lyric from the track 'GaGa Oh La La'. Again the background will be black and the writing in a red font.
I'm going to be using a red and black colour scheme for this advert, as my video features the colours red and black.
I have decided to use this as my advertisement as I think the layout of the advert works better than the first design. And in my opinion looks a lot better than the first design.

Example of Music Advertisements

To get some idea's of what to use in my own advertisement, I have looked at some different adverts, to see which conventions they use and also the design which has been used. This will help to give me some idea of what to use on my own advert.
Because I have based my music video on Lady GaGa's Bad Romance track, I have looked at advertisements which promote Lady GaGa's tracks to give me some idea of what to use in my own advert.


This is the album cover for Bad Romance, it's advertising the track and the video. The cover is advertising the track more than the actual video for Bad Romance, but it will give me some idea of what to use on my actual advertisement.
The album cover is red, the only other bit of colour on this album is the artists name and the name of the track. These are both written in white. Underneath the track and artist's name, is the word 'The Remixes', this is also written in red, except the bottom of the letters have shadows.
There is a photograph of the artist, around the photo is a thin black line which goes appears to go all the way around the artist, almost as if it is an outline.
Behind the artist's head is a black shadow in the corner. The shadow only takes up a little bit of the space on the album cover. Also in one top corner of the cover is a set of wavy thin whites which go across one side of the cover to the over. In between the lines is circles of white light, there is the same design in the bottom corner of the cover.
In the left hand corner of the cover in white writing is the word 'Caiot' which could possibly be a recording company.
The only convention this album cover uses are; the main title, strap line and the photo.

The next advertisement I looked at was; the artist's advert for her upcoming tour 'The Monster Ball'

This is the advertisement for 'The Monster Ball Tour'. The advertisement has a simple design, the background colour is black with a simple white writing font. The main title is the words 'The Monster Ball Tour'. The words 'Monster Ball' is written in a larger font than 'the' and 'tour'. Underneath the word 'tour' there is a grey line and than the words 'starring Lady GaGa'. The artists name is written in a bold white writing font. All the writing is written in a white bold font, it is a simple font.


The main photograph is the artist sat in a ball-like chair with people surrounding her, the picture is quite simple. The artist is looking at the camera, with her body turned towards the camera. The people surrounding her are mainly all sat down, apart from two people at the end next to the artist.


This poster has all the conventions you would expect to see on a advertisement, it has a main title, a strap line, a main photograph and in the corner has a name which seems to be supporting the tour.




This is another example of a magazine advertisement. This is the advertisement for Gwen Stefani's album Love.Angel.Music.Baby. The main photo is of Gwen Stefani sat on a chair. The photo has blurred background colours, the main photo is not blurred though. The background looks like an oil painting with the blurred colours.
Across the main photo is the artist's name. The name is written in gold coloured font. Underneath the artist's name is the album name written in the same photo as the name. The album name is written in a smaller font. Underneath this and in a smaller font still is the singles which are included on the album.
There is the photo from the album cover on the poster too, the album cover photo is the same as the magazine advertisement photo. There is also a website address for the artist at the bottom of the page along with the producers and the record company name.

Ancillary Product No.1

The brief which I have been given to work with, says that I must also create two subsidiary products as well as my main product.
The first subsidiary product I am going to create is; a magazine advertisement for the music video.
The magazine advertisement is obviously going to be promoting the release of the music video, the advertisement must follow the same conventions as the music video does. For example the magazine advertisement must have the same colour scheme that the music video does and also the advertisement must have the same people on the actual advertisement that are in the video. If the advertisement doesn't follow the same conventions and look like it's advertising the music video than it's not going to fit in with the rest of my project.

I'm going to look at some examples of advertisements to get some idea's for my own advertisement. I'll do a textual analysis on the advertisement to see which conventions it uses and to see which conventions I can use on my own advertisement.
My advert must have a main title (which will be the artist's name), a strap line, a image of the artist (this could either be the artist on their own or a still from the music video) and also it must have some other information on the advert which will tell the audience what the song is called and when the track is released as a MP3.

As well as getting some examples of real magazine advertisements, I'm going to make my own design for my advertisement. I'm going to make a few different designs to get some idea of what I want my advertisement to look like.

The conventions of a magazine advertisement are;
a main title (artist's name, CD title)
a main image.
a image of the album cover which is been advertised.
a release date for the CD.
a review of what a certain magazine says about the album.
a magazine advertisement is usually the actual CD cover of the song.

Final Music Video

To make my music video, I first recorded the film on a video camera which I had borrowed from college. I used a mini DV tape to record my footage onto, mini DV is digital and enabled me to transfer my footage from the video camera and onto the editing suite. Once my footage was onto the editing suite, I used a program called Adobe Priemer Pro to edit my music video. The program allowed me to cut down clips and erase any unwanted footage, mute any background noise, fade shots in and out, fade shots into one another, add a MP3 file (in this case Bad Romance), change the lightening and duplicate the shots if I need to. Once I had edited my production, I then transferred the production onto a college computer and uploaded the video onto blogger.

Editing

To edit my music video I used a program called Adobe Premier Pro on the edit suites. To get my video onto the edit suite, I was shown how to plug the video camera into the computer and shown that I had to watch the video before I could start to edit. Watching the video meant that the video was been stored onto the computer, allowing me to edit my video.
Once the video was onto the computer, I used a program called Dolby Preimer Pro to help me sort out which clips I did want to keep and which clips I didn't want to keep. Once I had done that I was now able to edit, I first put my clips into the order that they would be shown in the video. After this I cut down the clips, so that I didn't have any footage which was to longer or had any footage which I didn't like. Once I had cut down my clips, I then started to to fade in clips and fade out clips. To do this I used a pen tool and placed dots on the clips which I wanted to fade in and fade out. I placed two different dots, one at the place I wanted the clips to start fading out and one at the end of the clip. On some clips I wanted one clip to fade into another, to do this I just placed the clip I wanted to fade underneath the clip that was fading out.
Next I added the track to the video. On some of the clips Sarah is miming to the song, so I had to make sure that she was miming in time to the song. To do this, I had to move some of the clips around. Adding the track to the video, made it a lot to easier to edit as I'm editing to the beat of the track.
Also I needed to make sure that I had muted any background noise, to do this I locked the video clips (this made sure I didn't delete any of my video clips or the track) and deleted the background noise. Once the background noise had been deleted, the audio could be heard throughout the track.
I added three title sequences to my music video, to do this I clicked New, title. On the first title sequence I had the name of the track, the font colour of my first title is pink. The next title I added was at the end of my video, this title included song lyrics from the song, again written in pink. The last title sequence I added was the producers name and the artist's name.