Language- This music video has all the conventations that music video's are supposed to have. If it didn't have the regular conventations, then it wouldn't be a very good music video. This video has a narrative and the lyrics of the song reflect the narrative. This video also has shots of the band performing the track, the audience can see that the band is performing the track and not 'micky mousing'. Also the audience can gain viristic pleasure from watching the band perform the track. The narrative of this video has lyrical interpretation, the Mr Brightside video shows a love triangle. The lyrics of this track also interpret this. For example, 'but she's touching his chest, he takes off her dress now, let me go'. From these lyrics, the audience can interpet that a love triangle is going on. Also the love triange is shown within the narrative, Brendon Flowers is trying to get the attention of Izabella Miko.
Close up shots of Brendon Flowers are used throughout the video, Brendon Flowers is the front man for the band so it makes sense that he is the most shown member of the band. Close up shots are also used to catch the reactions of all the people involed within the narrative. This video uses fast pace editing to cut from the narrative to the performance. The editing within this track are also on the beats of this track.
Insistutions- The record label who manges The Killers is Island Records/Lizard. Island Records is a subsidary of Universal Music Group. The genre of this music video is post-punk revival/indie. Mr Brightside has two music video's, the first music video they shot for this song is the UK version and is a basic music video. It just shows the band performing the track.The reason the UK version of 'Mr Brightside' is a basic music video is because the music video was the band's DIY attempt at making a video. When the band signed up to Island Records/Lizard the band produced a second version of the video, this version of the video is the band's Amercian version of 'Mr Brightside'. The American version (the second music video) has a narrative and includes American stars such as Izabella Miko and Eric Roberts. The American version was shot by Sophie Muller and won a MTV Video Music Award for Best Rock Video in 2004.
Ideology- The video is based on the 2001 film Moulin Rouge!, in the video there is a dance scene which looks like it is inspired by the film. The video has a burlesque theme. Again inspired by Moulin Rouge! There are two versions of this video, one was done on a low budget when the band didn't have a major record label. The second version has a bigger budget and has Amercian stars such as Izabella Miko and Eric Roberts. The front man Brendon Flowers, Izabella Miko and Eric Roberts are all in a love triange. The lyrics of this song are all about a love triange. So the narrative fits in with the lyrics.
Audience- The audience can gain viristic pleasure from this music video as the band is also seen performing the track. The audience can also relate to the lyrics of the song, as a love triangle or falling for someone after kissing them happens to everyone. It's not an everyday occurance, but it is something that happens to a lot of people. I don't think that 'Mr Brightside' has a set audience, I think that the track appeals to a younger audience (fitting in the age range of 16-25) and a older audience (fitting in the age range of 25+). The reason I think that 'Mr Brightside' doesn't have a set audience is because the video and the lyrics don't fit into the pop genre, so the track isn't too tongue in cheek. The video and lyrics are serious, but don't the band don't take themselves to seriously, so I think that the band and the track appeal to a wider audience range.
Representation- The lyrics are represented within the narrative. The audience can see from the lyrics and the narrative of the music video that Mr Brightside is about a love triangle. Brendon Flowers has fallen for the American actress Izabella Miko, but she is also involed with the American actor Eric Roberts. This is shown in the video, Izabella Miko is playing with both the men's affections. The Mr Brightside lyrics can be interpreted as a girl playing with two different men's feelings.
Saturday, 24 October 2009
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